How We Got Started
Marcus Chen, Founder & Head Coach
Look, I'll be straight with you - this place didn't start from some grand business plan. Back in 2019, I was grinding 60-hour weeks in corporate finance, watching my own fitness slip away while I helped clients manage their portfolios. The irony wasn't lost on me.
I'd hit the gym at weird hours - sometimes 5am, other times past 10pm - whatever I could squeeze in. Most programs out there? They expected you to train like a full-time athlete. That's when it clicked: what if we built everything around time efficiency without sacrificing results?
Started training a few colleagues in my building's gym. Word spread fast. Turns out there's a ton of driven people who want serious gains but only have 45 minutes to make it happen. We're not about fluff or Instagram-worthy workouts that look cool but don't deliver.
What We Actually Believe
Every session here's got a purpose. We're not just throwing weights around or doing random cardio. It's calculated, it's tested, and yeah - it's intense. But that's the whole point.
I spent years competing in Olympic lifting and studying exercise science, but honestly? My best education came from training real people with real schedules. The lawyer who's got 30 minutes before court. The parent juggling kids and career. The entrepreneur building something from scratch.
We track everything - your lifts, your conditioning times, your recovery metrics. Not because we're data nerds (okay, maybe a little), but because you can't improve what you don't measure. And improvement? That's what keeps people coming back.
The "Chronos" part of our name isn't just branding. Time's the one thing nobody's making more of. So we've engineered our entire approach around maximizing every minute you spend here. High-intensity intervals, compound movements, strategic programming that builds on itself.
Our community's grown way beyond what I imagined back in that apartment gym. But we've kept the same philosophy: respect people's time, deliver measurable results, and don't BS anyone about what it takes to get strong.